Rely on an Outsourced Marketing Company for Creating Effective Marketing Collaterals

To be in the cutting- edge competition of your industry, it is important for you to provide the employees, investors, stake holders and clients’ important information about the business. The tools that help you sharing information about your organisation are called marketing collateral. The lists of collateral materials go on with newsletters, brochures, press releases, company fact sheets, etc. Certain elements among these are indispensable for the purpose of marketing to ensure 100% success of it.

Company Fact Sheet: The most important information about the business must be known to the employees, ‘potential clients, analysts and also the members of media by just a quick look at the fact sheet of this business.  The fact sheet must include,

·    Location of the  office (proper illustration, graphic or clear images can be included on the pages)
·         Date of inception
·         Contact details
·         Names and background information of the founder and most of the high level managers.


Mission Statement: Every organisation should have its Mission Statement for manifold aspects of business promotion or marketing. It is a great tool to motivate your employees and offer them the right direction, focus on any aspect of making a decision. Through this tool, the newly recruited people, lenders, investors also get a clear statement. If your company lacks enough resource to create effective Mission Statement, rely on the service of an outsourced marketing company.

Company Background: Though this document is very similar in look and functionality to a company fact sheet, yet this one is written in paragraphs and often includes more details than a simple fact sheet. The document contains a brief history of the organisation, told chronologically to offer the readers a real sense about the organisation. Images say a million words. So, it is a good idea to include pictures to this document.


While doing the marketing process for a business, it is important to take care of the fact that the media is very much a part of a group that you want to inform about your business. Nothing serves the process better than a press kit released by your organisation. So, go ahead with the process to ensure good promotion of the business through press. 

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